I am Adheeth Ibrahim, a seasoned Digital Marketing and eCommerce professional with over a decade of experience in driving growth for top consumer brands across various sectors, including Finance, Retail, Lifestyle, and F&B. My expertise spans across India and the Middle East, where I have excelled in business growth, customer acquisition, and retention through strategic digital marketing initiatives. I am adept at setting up and leading digital marketing teams, optimizing SEO, and managing comprehensive digital strategies to achieve organizational goals.
In my previous role as the Digital Director at Quill Communications Dubai, I handled digital initiatives for healthcare, government (space), and consumer brands, helping them with performance marketing. My previous roles include working with various startups, consulting for Facebook and Google ads optimization, and managing digital marketing for renowned brands. I bring a proactive approach to business planning, market assessment, and project management, ensuring that all digital marketing channels are effectively utilized to maximize ROI and drive sustainable growth.
EXPERIENCE
2023 - 2024
Digital Marketing Director
Quill
Leading digital initiatives and performance marketing for healthcare, government (space), and consumer brands, driving strategic growth and optimizing digital channels for maximum ROI.. Achieved 10,000 plus registration for events with a 8% conversion rate for Offline visits and a 20% conversion for Virtual.
2020 - 2022
Head Digital Marketing
Audento Digital
Built and led a digital marketing team for automotive, hospitality, real estate, and pharma sectors, successfully doubling business for clients through targeted performance marketing and website optimization.
2017 - 2020
Head Digital Marketing
Lulu Exchange + Tablez India Pvt Ltd
Led the digital marketing efforts for 30+ brands, including international names like Toys”R”Us, GO Sport, and Cold Stone Creamery. Successfully launched seven international brands in India, creating and executing digital strategies that drove store launch campaigns, app launches, and eCommerce growth. Built and managed a team of over 20 professionals, overseeing all aspects of digital marketing including social media, content strategy, SEO, and performance marketing. Developed and implemented marketing campaigns that significantly increased brand awareness and customer engagement, achieving notable successes such as a viral campaign for Cold Stone Creamery that garnered over 4 million organic reach. Additionally, revamped and launched the LuLu Exchange website for 11 countries.
EDUCATION
2009 - 2011
MBA in International Business
Christ University
Graduated with a specialization in marketing, developing strategic business acumen and leadership skills crucial for driving successful digital marketing initiatives.
2002 - 2006
B-Tech in Computer Science
Cochin University (Model Engineering College)
Acquired a robust technical foundation and analytical expertise, essential for implementing advanced digital marketing strategies and leveraging cutting-edge technologies.
SKILLS
85%
Digital Marketing Operations
Streamlining daily processes
70%
SEO Optimization
Enhancing search visibility
90%
Website Creation & Management
Create User friendly, functional websites which are speed optimized.
90%
Digital Marketing Strategy
Driving online growth
90%
Social Media Management
Content Creation & Community Management
85%
Marketing Automation & AI
Automate repetitive tasks for easy workflow management.